will we ever win?

Brent Celek, advertising innovator

Unlike the rest of the world, major league sports in the U.S. continue to resist allowing teams to become billboards for advertising sponsors, at least when it comes to uniforms on game day.

Granted, they've crammed sponsors' names just about everywhere else (Matt Blatt splatt of the game anyone?), but when it comes to the players they're far from moving pitchmen during games.

Brent Celek burst through the firewall last week though when he busted out a Captain Morgan pose after scoring a touchdown. But while we assumed Celek was a television viewer having a goof, or possibly a problem drinker crying out for help through a thin facade of humor, he was indeed in cahoots with the Captain's corporate overlords.

The “Captain Morgan” was effectively banned this week after the league learned of a wider campaign meant to get players to repeatedly strike the pose during NFL games.

...

Celek spoke through an Eagles spokesman and denied any knowledge of a Captain Morgan campaign. But an account executive handling the promotion told Yahoo! Sports the Eagles tight end was indeed involved.

Celek didn't stand to make any money off the deal, as every instance of leg raise would send a contribution to a nonprofit benefiting ex-NFL players. In that sense Celek should be commended, as it wasn't just a selfish, "look at me" act. However, he might have snuffed out the campaign by jumping on board early. Really though, this thing had no chance of going beyond one week, as evidenced by the response time of the No Fun League to Celek.

I make no comment on Celek earning a 15-yard penalty in the game, as that was all Jason Avant's fault. The Captain stands alone and needs no support, Jason.